Yesterday, for the first time ever I could’nt afford fruit or veg from a high-street supermarket.
I stood open-mouthed in shock at the thought of paying £2.25 for a bag of 5 pears from Sainsbury’s, not organic, not special, just a bag of ordinary Conference pears ! The apples and oranges just reflected the same. Moving further into the store I started to feel bullied by the constant ‘buy 2 for £4’ signs and had palpitations when I saw 3 slices of Sainsbury’s Corned-beef priced at £1.85 !
This was an impromptu shop and I bought little, vowing that things had become so out of hand that big changes were on the horizon ! I’m no stranger to Aldi and with the best wholemeal pittas I have ever tasted priced at 55p for 6 its no wonder its gaining more of the market share !
Sainsbury’s, when I can no longer afford to buy my kids the most basic of foods we have a problem…remember who your customers are, your no Waitrose afterall !